TikTok has evolved from a simple entertainment platform to a money-making powerhouse. With over a billion active users worldwide, the opportunities to make money on TikTok in 2025 are greater than ever. Whether you are just starting out or looking to turn your TikTok hobby into a full-time income, this guide will show you exactly how to monetize your TikTok presence.
Why TikTok Is A Great Platform For Making Money
- Massive User Base: TikTok’s user base continues to grow, meaning there are endless opportunities to reach a large audience.
- Algorithm-Friendly: Even beginners have the chance to go viral thanks to TikTok’s powerful algorithm that promotes engaging content.
- Diverse Monetization Options: From brand partnerships to live gifts and selling your own products, TikTok offers multiple ways to earn money.
Now, let’s dive into the best ways to make money on TikTok in 2025 as a beginner.
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1. Join the TikTok Creator Fund
The TikTok Creator Fund allows creators to earn money based on their video views and engagement. Here’s how you can join:
Eligibility Requirements:
- Must be 18 years or older
- Have at least 10,000 followers
- Generate at least 100,000 video views in the last 30 days
- Follow TikTok’s community guidelines and policies
Once approved, TikTok pays you a percentage based on your video’s performance. However, payments from the Creator Fund can be small, so using multiple monetization strategies is recommended.
2. Become a TikTok Influencer & Get Brand Deals
Even if you have a small following, micro-influencers (those with 10k-50k followers) can make money through brand deals.
Steps to Secure Brand Sponsorships:
- Pick a Niche – Fashion, fitness, gaming, beauty, or tech are popular choices.
- Create High-Quality Content – Brands want influencers who create engaging and professional content.
- Build an Engaged Audience – A smaller, loyal audience is often more valuable than a large but inactive one.
- Use TikTok Creator Marketplace – This is TikTok’s official platform connecting influencers with brands.
- Reach Out to Brands – Send a professional pitch email to brands offering to promote their products.
How much can you make? Brand deals can range from $50 to thousands of dollars per post, depending on your audience size and engagement.
3. Earn Money Through TikTok LIVE Gifts
TikTok LIVE Gifts allow followers to send virtual gifts that can be converted into real money. Here’s how it works:
- Go Live Regularly – The more you go live, the higher the chances of receiving gifts.
- Engage with Viewers – Answer questions, give shoutouts, and entertain your audience.
- Encourage Gifting – Let your followers know how much you appreciate their support.
- Withdraw Earnings – Convert gifts into “Diamonds,” which can be cashed out via PayPal.
Successful TikTok creators can make hundreds to thousands of dollars per month from live gifting alone.

4. Sell Your Own Products or Merchandise
If you have a brand or product, TikTok is an excellent platform to drive sales.
Best Products to Sell on TikTok:
- Clothing & fashion items
- Digital products (e-books, courses, presets)
- Beauty products
- Handmade crafts
- Print-on-demand merchandise
How to Sell on TikTok:
- Set Up a TikTok Shop – TikTok now allows creators to sell directly from their profiles.
- Use Shopify or Other E-commerce Platforms – Connect your online store with TikTok.
- Create Product-Based Content – Show how your products work, share reviews, and use TikTok trends to promote them.
- Leverage TikTok Ads – Run targeted ads to boost sales.
Some TikTok shop owners make thousands of dollars per month by selling trending products.
5. Affiliate Marketing on TikTok
Affiliate marketing involves promoting products and earning a commission on sales made through your unique referral link.
How to Start with Affiliate Marketing on TikTok:
- Join Affiliate Programs – Amazon Associates, ClickBank, and ShareASale are great options.
- Pick Products That Fit Your Niche – Promoting relevant products increases conversion rates.
- Create Engaging Videos – Product reviews, unboxings, and tutorials work best.
- Add Your Affiliate Link in Your Bio – Use a link tool like Linktree to manage multiple links.
Top affiliate marketers on TikTok can earn hundreds to thousands of dollars per month.
6. Become a TikTok Consultant or Manager
If you understand TikTok’s algorithm and know how to grow accounts, you can make money by helping businesses and influencers.
How to Start a TikTok Consulting Business:
- Gain Experience – Grow your own TikTok account first to showcase your expertise.
- Offer Services – Provide content strategy, video editing, or ad management.
- Use Freelance Platforms – Fiverr and Upwork are great places to find clients.
- Charge for Consultations – Offer one-on-one coaching sessions for a fee.
Many TikTok consultants earn $50-$200 per session or more.
7. Create & Sell Online Courses About TikTok
If you have TikTok expertise, consider creating and selling online courses.
How to Sell a TikTok Course:
- Choose a Course Topic – TikTok growth, monetization, or content creation.
- Record High-Quality Lessons – Use platforms like Teachable or Udemy.
- Promote on TikTok – Share free tips to attract students.
- Offer Bonuses – Private mentorship or exclusive templates.
Some course creators make $1,000+ per month from digital courses.
8. Make Money With TikTok Ads
TikTok’s advertising platform allows businesses to run ads and make money by promoting products or services.
How to Get Started with TikTok Ads:
- Sign Up for TikTok Ads Manager
- Create Engaging Ads
- Target the Right Audience
- Optimize Your Ads for Conversions
Businesses that run TikTok ads effectively can see huge returns on investment (ROI).
Final Tips for Success on TikTok
- Follow Trends – Use trending sounds and challenges to increase visibility.
- Engage with Your Audience – Reply to comments and build a community.
- Test Different Monetization Methods – Use multiple income streams to maximize earnings.
- Stay Authentic – The more genuine you are, the more followers you’ll attract.
Conclusion
Making money on TikTok in 2025 is easier than ever with so many options available. Whether you want to join the Creator Fund, secure brand deals, sell products, or start a consulting business, TikTok offers countless ways to turn your passion into profit.
Now, it’s your turn! Start creating, stay consistent, and monetize your TikTok journey today!
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